Michael Boychuk
Co-Founder
Michael grew up as the middle child in a Brady Bunch family with mix of step, half and full siblings. He was the “artsy” one and he had an impossibly hard time paying attention in school, and is thankful to have found a career that sees both qualities as tools for success rather than recipes for failure. After working in creative boutiques and the biggest agency in the world, Michael went client-side and was a global ECD at Amazon where he led a brand redesign, the launch of Prime Day, and four Super Bowl campaigns including 2018’s #1 ranked “Alexa Loses Her Voice.”
Alan Brown
Co-Founder
Alan is a middle-child, working-class Ohio native who lives his Midwest values of hard work, loyalty and self-deprecation. His dad, a used car salesman and mom, a French Canadian librarian instilled his independent streak. Alan’s “career” started  at age 13 washing dishes at a local restaurant, followed by lifeguarding, bill collecting, used-car selling, blood-drawing and bartending where he learned the fine art of building trust. After leaving home at 17 for Ohio State, Alan landed a post-graduation position at P&G, followed by Pepsi, before going agency-side. Alan learned how to give up “control” and give into the power of the universe when he adopted his two children, now ages 19 and 21. Alan has been recognized nationally for his accomplishments in the advertising industry, as well as his leadership with the LGBTQ+ community.
Matt McCain
Co-Founder
Matt was raised by two parents who are better people than he will ever be. A public school teacher, a federal scientist, both hardcore social activists, compulsive world-helpers and adoptive parents to two of Matt’s siblings. Meanwhile, Matt dreamt of being in advertising. So, yeah. Thankfully, Matt stole a few shreds of the deep empathy gene and has duct taped them to his talent for award-winning creative problem-solving. Redeemed.
Chris Witherspoon
Co-Founder
Chris grew up between two parents and two very different states, constantly adapting—learning to read the room and finding common ground. That instinct for navigating different worlds shaped his leadership at top agencies like Fallon, Goodby Silverstein & Partners, Publicis, and TBWA/Chiat/Day, and ultimately led him to co-found DNA&STONE. Beyond the work, he’s driven to leave things better than he found them. He’s a charter board member of 600 & Rising, board president of the BLAC Internship Program, and a governor-appointed Trustee for his alma mater, Western Washington University. Named to Campaign US 40 Over 40 and the inaugural ThinkNW All-Stars, Chris is most proud of the moments when he’s helped open doors for others.
Rover
A love song from happy, well-sat pets to their anxious hoomans.
Seattle Children's Hospital
Getting GenZ to help parents get over their fear of talking about suicide.
PBR
How we helped PBR get its groove back with 360° & 16oz of Nostalgia.
BECU
Most banks are unloved. But BECU is a beloved PNW icon. Here’s why.
Aegis Living
Taking the fear out of senior living by reframing aging as one of life’s few shared experiences.
Black Black Friday
We hacked Black Friday to make a real impact with Seattle’s Black-Owned Business.
Schweitzer
Seattle skiers working through some strong feelings twenty feet up.
Amazon Alexa
Making Alexa matter to half-drunk football fans.
Tableau
We turned the world's biggest data conference into a music festival... and the nerds went absolutely WILD.
DNA and Little Hands of Stone are now DNA&STONE. A full-service legend with a 26-year track record of trust and results meets a founder-led, creatively obsessed micro agency. We’re not here to find the cozy middle ground between us. The world has plenty of that. We’re here to find the strange magic that happens when we put all our differences to work. The world needs more of that.
The work
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Rover
A love song from happy, well-sat pets to their anxious hoomans.
Getting GenZ to help parents get over their fear of talking about suicide.
Seattle Children's Hospital
Getting GenZ to help parents get over their fear of talking about suicide.
How we helped PBR get its groove back with 360° & 16oz of Nostalgia.
PBR
How we helped PBR get its groove back with 360° & 16oz of Nostalgia.
BECU
Most banks are unloved. But BECU is a beloved PNW icon. Here’s why.
Aegis Living
Taking the fear out of senior living by reframing aging as one of life’s few shared experiences.
Black Black Friday
We hacked Black Friday to make a real impact with Seattle’s Black-Owned Business.
Schweitzer
Seattle skiers working through some strong feelings twenty feet up.
Amazon Alexa
Making Alexa matter to half-drunk football fans.
Tableau
We turned the world's biggest data conference into a music festival... and the nerds went absolutely WILD.
Becu
Amazon
Rover
Seattle Sounders
Pabst
Purina
Ziply
Providence
Some of us
Alan Brown
Founder
Matt McCain
Founder
Chris Witherspoon
Founder
Contact
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