NBC News:Reporting For America
The Radical Empathy
Americans aren’t turning away from the news because they don’t care. They’re turning away because they care too much.
The Unflinching Idea
Be America’s bedrock of clarity and calm in our most chaotic hour.
The Results
In addition to raising awareness and viewership, the campaign inspired NBC News to launch “COMMON GROUND”, a new content platform across all news properties that brings politicians from across the aisle together to discuss joint collaborations.
Nielsen rating for the first time in six years
in aided brand awareness among non-NBC viewers
We’ve also worked with
Amazon / Kaiser Permanente / Purina / F5, Inc. / Tableau / PEMCO / Swerve Sweetener / Taco Time / University of Washington / Providence Healthcare / Ziply Fiber / NielsenIQ / Fred Hutch Cancer Research Center / BECU / Seattle Sounders / Rainier Beer / Darigold / Schweitzer
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